Digital Marketing Masterclass for MSMEs Successfully Concluded
MKU Nairobi Campus School of Business and Economics has successfully concluded a two-day Digital Marketing Masterclass for Micro, Small and Medium Enterprises (MSMEs).The two days training was held on 18th and 19th Feb. 2026 at Directorate of Postgraduate Studies seminar theaters.
The training was led by Dr. Mercyline Kamande, Deputy Vice-Chancellor (Academic Affairs), alongside Dr. Maria Mungara. Dr. Charles KAruga and Dr. Lucy Kibe who are faculty members from the School of Business and economics. The program attracted a high number of business owners eager to strengthen their digital presence and increase online sales.
Dr. Maria emphasized the transformative power of digital marketing in business growth. Drawing from a test case of the first cohort trained in 2024, she noted that participating business owners reported increased online sales and a rise in physical customer visits after implementing the digital marketing skills acquired during the training.
The success of the inaugural cohort informed the second training conducted in 2025, which continued to build capacity among MSMEs by equipping them with practical digital marketing strategies to enhance visibility, customer engagement, and revenue growth.
Why Digital Marketing Matters for MSMEs in Kenya
Interest in digital marketing continues to grow due to increased online sales on platforms such as TikTok and Instagram. With rising internet penetration and smartphone usage in Kenya, digital platforms are becoming essential tools for business growth.
Dr. Kamande emphasized the importance of content-driven strategies: “The foundation of digital marketing is content marketing, which includes posts, articles, podcasts, videos, audio, and infographics. With the growth of internet access in Kenya and the increasing number of smartphone users, entrepreneurs should leverage digital marketing to promote their businesses and boost sales.”
This marks the third successful MSME training conducted by the School. Faculty members engaged directly with practicing entrepreneurs, creating a valuable knowledge-sharing platform.
Key Areas Covered in the Digital Marketing Training
The masterclass provided practical, hands-on training in:
- Content Marketing
- Social Media Marketing
- Digital Marketing Strategy
- Email Marketing
- Video Marketing
Participants gained actionable skills to improve brand visibility, customer engagement, and revenue growth.
MKU’s Commitment to Community Empowerment and Business Growth
The School of Business and Economics continues to give back to the community by offering short professional courses and executive training programs designed to empower entrepreneurs. MKU offers competitive and market-relevant programs including:
- Business Management
- Bachelor of Commerce
- Project Management
- Financial Management
- Entrepreneurship
Upcoming SME Symposium at MKU Thika Campus
Dr. Maria invited participants to an upcoming symposium themed: “Strengthening the SME Ecosystem through Technology, Innovation, and the Green Economy.”
The symposium will be held at the Mwai Kibaki Convention Centre (MKCC) at MKU’s Thika Main Campus.
Industry Partnership and Networking Opportunities
The training was co-sponsored by Madison Investment Managers, a financial solutions provider offering investment products such as Money Market Funds and Fixed Income Funds.
Beyond learning, the masterclass provided a strong networking platform for entrepreneurs operating in diverse sectors. Participants expressed appreciation for the practical insights gained and will receive certificates upon completion.
Dr. Lucy Kibe encouraged participants to continue with the one-month free online training program, which will culminate in the upcoming SME symposium. She also emphasized on the importance of utilizing such training opportunities in the future for self development.
Blending Traditional and Digital Marketing for Greater Impact
The training emphasized that effective marketing combines the strengths of both traditional and digital strategies to maximize business growth and market reach.
